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Google runs a PPC programme called AdWords. PPC stands for Pay Per Click advertising and AdWords is a programme through which you chose keywords to market your products and services to get immediate attention. For example, attention drawing words for your PPC marketing campaign.
A PPC campaign is sometimes the best way to get attention to your products and services online. You must consider the PPC Campaign as the second stage in your continued effort to online marketing, first stage being on page and off page optimisation of your website.
You can also make use of this marketing technique when you want to sell something quickly and you have devised a promotional offer to sell your product of services.
Even Google runs its own PPC Campaign to advertise Google AdWords.