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There is a huge difference between a normal website and an optimised website. Normal websites do not indicate what they are about to search engines, whereas an optimised website indicates clearly and definitively every bit of content they hold; this makes it easier for search engines to recognise your website and categorically index your website in their database, which in turn will be used to deliver results for a user’s query - if the query matches the content on your site, then your site comes up in the search results.
Search engines learn the content published on the net and deliver the best possible and most appropriate results to a user’s query. In fact none of us will type the right url in the browser to go directly to a website and most of us don’t even bother to remember the full and the right url for a website which we’re told about to visit for more information.
We always intend to use one of the leading search engines to find what we are looking for, which means most users depend on search engines to find them what we are looking for.
So if you would like to tap into the massive pool of online users and look to conduct some business with them, you must look in to how you can make your website recognisable by search engines. Search engines use various methods and techniques to scan the whole internet and index websites so that they can deliver optimum results.